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When you go to a hardware store to buy a drill, what do you want? Is it the drill or the hole the drill will create? Customers remember the outcome and experience created by a business. Design thinking is a person-centred approach to designing outcomes and experiences to delight the customer. This video summarises the 5 key steps in achieving the right outcome and positive experiences for customers through design strategy.

Client: The Strategy Group
Creative Direction, Design & Animation: Curl Co. Productions
Music: Premium Beat
Voice Over: Abes Audio