Brandpath Branding Concept
An unused logo concept from a brand development project we did a while back for a global e-commerce company. The TLDR about the company was that they're a full service solution to getting brands into the hands of consumers around the globe. The concept here was a "complete stack" or "in a box solution" for global e-commerce. The glyph uses negative space to subtly incorporate a "B" and a "P" while showing a frictionless path tying back to a core brand benefit.
