McCulley

Another work in progress.
We've tried to move away from the typically surgical, healthcare feel that most of the competition uses by commissioning some lovely background illustration from the exceptionally talented (ex Designers Republic) @kipikapopo

The brief is to cater for the largely female audience, whilst not alienating (by feminising the design too much) the growing numbers of men having reconstructive or cosmetic surgery . The juxtaposition of delicate line-work Vs a bold palette is key to the success of this design and is re-enforced with the use of Swis721 to provide robust (and somewhat corporate feeling) typography.

Crits welcome