Trek // PDP - Live Now

After months of research, strategy, exploration, and meetings, Trek's new PDP page recently launched.

Completing this project was the culmination of rethinking our digital strategy from the ground up, working with many areas of the business to develop a new processes and tools to deliver a world class e-commerce experience for our customers.

- Developed a number of new front-end modules and back-end systems to bring this project to life. (Thanks dev team for kicking ass)
- Retooled our product story strategy, focusing on the individual story of each bike and why we made it. (Thanks Andrew)
- Worked with all of our marketing groups and photo studio to rethink our photography strategy for hundreds of bikes. Stoked to have art directed so many shoots as we developed a unique style for each bike and category in Trek's lineup. (Thanks photo team and branders, that was a wild ride.)

This was a major step forward in developing an industry leading e-commerce experience for Trek. Excited to watch the pillars of content and design we created grow even farther and evolve across all of Trek's digital platforms.

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