Royal Opera House - Social Karaoke Concept

Competition Brief Campaign to engage young adults between the age of 20-30 in Opera. I set out to develop a creative concept that brought both Opera and the brand of ROH into the modern world.

Based around the hashtag (#CANYOUOPERA), this is an outlet in which those within the target audience can be brought together and engaging with one another. The app in which users are able to record themselves singing Opera and compete against friends, can adhere to those who want to do it for a laugh and those who have talent but may not have seen Opera as an outlet before. In doing so, the aim is to put Opera on the radar for those who were totally against it as well as those who were on the fence about it.