JUL — Responsive Logo

This is something I wanted to do for quite a while: building a logo that would react to its enveloping area — a truly responsive logo (and not simply an horizontal and vertical signature). The JUL branding project presented itself as the ideal candidate for bringing this longtime idea to life.

JUL — Janela Única Logística — is a consortium of maritime ports aimed at improving the logistics of moving cargo through the use of information technology. Hence, the use of waves and connecting points representing the continuous movement of cargo ships — the maritime highways.

Done in collaboration with José Luís Gouveia.