SAINT JOY - Rebranding

Saint joy company was established in 1889. They pursue the long tradition inherited from Song dynasty of Chinese Brocade production. Preserving its know-how and loom technology. Their logo has never been updated and we wanted to propose a new direction to renew their image for a younger generation and international audience, all while keeping the strong value and philosophy of the brand.

See more at:
https://www.behance.net/gallery/62993923/Saint-Joy-Rebranding