Ecommerce Redesign for Road Runner Sports

I was given the opportunity to explore a new Ecommerce site for Road Runner Sports an online retailer of running shoes, apparel, and gear. With no set parameters or limitations on this project, I set out to design a beautifully crafted experience that was distant from anything they've done in the past. In doing so, I decided it would be best to focus on a sleek and minimal shoe centric site that allowed the product to speak for itself. In addition, I wanted to offer a section that provides informative information about upcoming shoes, fitness tips, and running destinations. By adding additional value to this page we can deepen our relationship with customers and deliver exceptional results.

You can see the full project here,
http://www.mattroxo.com/portfolio_page/rrs_ecommerce_redesign/