UX design of Hochef

HoChef offers a wide variety of authentic cuisines from different homes all in one place. Before designing the mobile and web platform we first brainstormed on the workflows for both the Home Chefs as well as the Customer. We then strategised on the approach we would need to take for each user group. For the customer we tried to show the warmth and personal connect established while ordering someone’s family recipe. For the Home Chefs we wanted to show they can improve improve sales and refine their recipes.