Mercedes Benz UpStore concept

Created a concept for a competition of Mercedes Benz to reduce production costs and generate a new market.

Imagine the year 2036 and you buy the new e-CLS for only 10.000 USD. This e-CLS has exactly the same electronic enginge, all the features and even the look like every other e-CLS. There is only one version of each Mercedes-Benz model and it is equipped with everything you need in the year 2036.
You just have to unlock it and upgrade via the UpStore.

You would like have more horsepower for the
weekend? Change the color of your car or want a massage seat for your trip to Italy? Visit the UpStore!
You can design your Mercedes-Benz and book services and features at the website, a mobile App and of course on your cars interface.

This concept is inspired by the mobile app stores and creates a bigger customer market by reducing the price of a Mercedes-Benz because of mass production and individualism at the same time.