AQM Visual Language

I'm always grateful when a client pushes me to grow and evolve as a designer.

Allison was looking for an abstracted mark that would encapsulate both her incredibly detailed and structured skills as a business development lead, and her creative, artistic skills as a freelance photographer.

The end result was a variable logo system unified by a consistent wordmark and limited colors. The hope is that this logo set will be instantly recognizable and also continually delightful as her clients discover new variations on each branded piece or interaction they experience.