The Camp Identity

I created an identity for Google CEO Sundar Pichai's and Sergey Brin's special annual event called "The Camp". This year it was held in Sicily so the concept combined classic camp elements with iconic Sicilian symbols (wine, olives, fish, Segesta's temple, and triskelion) My favorite detail is the morse code beneath the logo that spells out "the camp" :) The combination of gold foil with classic camp ephemera nodded to the elite and upscale nature of the event while still remaining playful and down to earth.