Trek // PDP Exploration 4

This product description page design was one of our final pitches to our executive team that ultimately didn't make the cut.

Using our newly created design system we were able to iterate quickly on a number of PDP solutions to test and present for implementation.

The main goal of this concept was to create personas for each bike in our line by elevating their photo presentation; giving them a unique voice and character, and developing an easily digestible product story fit for customers searching for their first bike, but also juicy enough for the industry nerd.

With everything we build, we wanted a fast and beautiful mobile presentation that translates into something even more on desktop, as through our testing we found a lot of our customers start their research on mobile and as they become more serious they move to their desktop devices.

I'll be posting the design direction we landed on landed on next week. Hint - it's live on trekbikes.com if you'd like to see it.