The Eden Well Logo Type

This type treatment goes along with the seal as the primary brand voice. There is a fun balance going on with the natural and organic nature of the script and the structure of the serif type.

Defining the voice with the words you see at the bottom help to justify the design and is used as a caliper of measure. I am able to challenge the client with their feedback and ask them if they feel like it falls in line with the voice that we have defined together.