Fundamentals of a Pricing Plan Page

Here is a breakdown of the Pricing plan page that I recently designed and wrote the copy for!

What should a pricing plan page say?
- List of prices
- The features available at each price point
- A highlighted plan that we really want people to buy
- A Show off the free trial (if there is one)
- Demonstrate trust by adding in some security logos and/or a money-back guarantee copy.

What else should I consider for this page?
- The inclusion of testimonials and/or recognizable logos.

At the end of the day, I feel like people skim read pricing plans. I decided to keep it simple. A pricing plan plage should be easy to understand since no one really wants to figure anything out on their own.

Keep it simple.