Global Visual Language for Autoban

Just before 10th anniversary, Internationally renowned, Istanbul-based multidisciplinary design studio Autoban wanted to create a new identity for next decade.

I created a visual language, rather than a traditional brand identity. Because logos are overrated in our new multi-layered communication environment, the brand new visual language extended to multi-layer experience from the traditional "logo-only" corporate identity. I performed a detailed research about 3 roots of the project philosophy; Extraordinary urban-life (Istanbul), coordinated motorway visual systems (Autobahn), craftsmanship (Founders Seyhan Özdemir & Sefer Çağlar.)
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More info @ www.mehmetgozetlik.com