A Shape Series One: 23

“A Shape” was born on the job. In 2015, led by Adrianne De Loia (b. 1972) and the team of Lassie Collective. We were working together on a graphic design project for a large corporation. During a lull, they started an exercise. We decided to create a design around one shape. The shape? Half-moon. Semi circle. Lime wedge. It’s a button on the side of your mouse, the profile of your empty mailbox, an LP sneaking out of its jacket. Series One isn’t tied to any specific end, and the shape isn’t a presence meant to direct you towards one particular function. The shapes of the shape have been iterating themselves forever — Series One provides a baseline for finding them, and a place to keep them.

To see more : A Shape
To read more : A Shape by Lassie Collective
To see more A Shape at Serena & Lily : A Shape by LASSIE