The Eden Well Branding Developement

I was able to create an essential oil and clean living education brand for a dear friend of mine. She wanted something welcoming, warm and since these are ancient methods of healthy living she wanted a hint of the past, hence the bucket woodcut illustration.

I attached a moodboard that I created for her before jumping into the brand. I find that it helps set the tone and expectation of color, typography, texture, and tone of the overall brand, which connects a visual representation of what you heard from the client.

Let me know what you think.