Designing the Design at Leapfrog Inc

Four years ago, we(Leapfrog Inc) were an out and out software engineering company. We didn’t have the design competency, though we wanted to have one. We were high on data crunching and algorithm mixing— but we understood that we wouldn’t be able to build great software if our people did not understand what they were building. We needed a design competency. We worked on it and we built a kick-ass team. These are not UI’s and design assets I’m talking about here— I’m talking about answers to the “why’s.” Why are we building this? Why does it matter to us? Why will this make us better at what we do? All the stakeholders associated with a project: developers, clients, project managers, technical leads, designers— it’s important that everybody understands and accepts the product we’re building and owns the idea.

Read the blog -
https://www.lftechnology.com/blog/designing-the-design-at-leapfrog/