Uber Gamification

In the Winter of 2015, Uber approached Krystal Lauk Studios to create a series of illustrations communicating use cases for their new service, Trip Experiences. Uber Trip Experiences make it possible for 3rd party developers to bring the context of a user’s Uber ride to their applications. These use cases helped to inspire developers, and set the tone for future innovations by creating realistic scenarios and human behavior through illustration. Once the service along with the blog post was launched through Uber's Developer Blog site, many major tech and business news outlets soon caught on to share the news, along with the Trip Experiences illustrations.