Nathan Hipster Logo

The final chosen design for the Nathan Hipster logo.

This logo plays on two things. Firstly, the ovalized central box plays homage to the visual appearance of the Hipster waist belt and it's expanding nature. Secondly, the smart phone, keys and energy gel packet hint at the sort of things that can be stored within the waist belt.

See the logo in action here: www.hipsterbelt.co.uk