Clean Air Coalition

Logo and letterhead for a science and engineering research group based in the mountain town of Boulder, Colorado. Once considered a stodgy, 'enginenerd' style office, the new management wanted an updated identity that reflected the new generation of engineering talent. One that is professional, technologically cutting-edge as well as personally active and outdoor oriented. The movement in the logomark reflects this dynamic attitude, the colors speak of bright blue skies and sunny days, while the logotype itself is technology and science grounded. Altogether, the new identity is just what this adventurous and work hard/play hard firm was looking for.