We're now known as Up
I don't often get to engage in branding work so when we changed our name recently I was excited by the opportunity to update our visual identity. You can read more about the rebrand here: https://medium.com/rebootbanking/onwards-and-upwards-alt-is-now-up-2981db0c1bf8
We explored iconography/pictograms, but ultimately we were very eager to having a two-letter wordmark as our logo. It helps that it's a very common and recognisable word.
Been dabbling in After Effects- I thought photoshop was complicated but this is another beast entirely. Always fun to skill up.