Yuba Lucha Branding

Yuba Lucha strives to create and supply custom, high-quality Lucha Libre masks to their customers. Their devotion to tradition and imaginativeness is what drove our branding process. For this project we wanted to draw upon the worn and familiar imagery of traditional Lucha Libre costumes and posters one might see both in and out of the arena, while still conveying a feeling of modernity in its design.