Sharek - Sharing Arabic language and culture

The new brand identity is made up of a small selection of different assets that includes the speech mark icons, Helvetica Neue Arabic font, colours inspired by Arabic mosaic tiles, hand-sketched illustrations and candid photos of people interacting as a group. We wanted to give the brand a very young, fun and approachable look and feel as some Arabic language schools in the UK appear to be older, more serious and not always open to new ideas.