Metamorphosis

Buyhatke is an e-comm company. They wanted a character for 'Hatke-Bai' which means offbeat woman. https://medium.com/buyhatke/how-when-and-why-hatke-bai-came-into-existence-f30a170785cc

The first was used in creatives for a few days but discontinued because she's too hot! Second version was again used for a few days but she lacked appeal. The third is in use now as she's the cutest and simplest (inspired by Cyanide & Happiness).