Spread Zacusca, Not Hate - Digital lettering design

This is the second version of this design (see my previous post). It was my submission to the #Homwork challenge on instagram and the idea was to take the catchphrase “spread love, not hate” and to replace love with food 😍

Zacusca is a traditional Romanian spread made of vegetables (roasted eggplant, red peppers, onions & tomato paste). It’s very popular, it’s a winter treat and pretty much every Romanian makes it and keeps it in jars with a tight lid. You usually eat it spread on a slice of bread, before eating your main course.

Watch my video to see the creative process behind this: https://www.youtube.com/watch?v=rl2z0aMmsBg

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