The Munchie Jar

The Munchie Jar is a boutique vegan dessert business in Melbourne, Australia who serves their desserts in the mason jars. They are focused on healthy desserts and snacks.

When I was drawing to the character, I thought that how people get crazy when they craved for desserts.
In the whole branding process, I thought they should’ve looked creamy, soft and delicious but not noticeably.