Asheville Jewelry Artist Brand Identity

Final brand design review for client WeatherVain Jewelry.

Owner Pamela Wright’s creativity extends beyond just an artist, and that is because this talented lady is not only a jewelry artist and business owner, but also a meteorologist! The jewelry line includes customized necklaces and earrings made from sustainable materials - recycled umbrella parts being the most unique - using shapes that symbolize weather patterns.

From the first meeting, we met to brainstorm about Pamela’s existing logo that needed a refresh, our goal being to craft a brand identity that reflects her talent and work. Pamela wanted a brand that is scientific, pretty, unique and fun. The result was hand-drawn logo lettering with a custom sub-mark combo. The brand vision evolved into creating a custom icon set and color coding to be used as labels for new seasonal jewelry collections.