Adventure Club - Dying to Live

This was a super fun quick little project on Briefbox. I wanted to create something I myself would wear on a T-Shirt or on a pin.

In my ideation session the words that came up for me that described an "Adventure Club" was: horizon, mountains, ocean, jungle, hiking, surfing, motor cycles, bungee, trails, cycling, exploration, travelling, brotherhood, blood brothers, team, together, weapons, tools.

I decided to focus on the terms: travelling, motor cycles, and brotherhood. I explored the grunge look as going on adventure should be a rugged experience. I also thought that I wanted to convey a sort of "biker gang" theme as this is also one of the ultimate forms of brotherhood.

I also tried to move away from the standard badge shapes and used this upside down kite or diamond shape. Later on I also realised that it's the shape of the pointer on a compass.

Thoughts and feedback would be appreciated.