City of Lakeland

My city is known for swans. Swans that were donated to our city by Queen Elizabeth in the 50's. Because of that, our city's branding has always been swan-related.

For today's challenge, I'm proposing a new brand focusing on a few different aspects of our town. The design is based on the aerial view of the fountain in the center of Hollis Gardens by downtown Lakeland. It also represents the Hollis Garden's flowers and of course, the sun, which beats down relentlessly on Lakeland's citizens year-round (haha).

#DailyLogoChallenge • 22/50