Yummi

Hey everyone, this is the very first design of a large personal project I am working on where I'm creating a series of brands for faux businesses that make up an entire town. I don't have a name for this project yet, so suggestions welcome!

This is the logo design for "Yummi" - A classic American style burger 'joint' that sits between fast food and sit-down restaurant. The business has table service, with a hooked on pick-up/fast food section. This is the first of it's kind but plans to franchise around the country.

Critiques very welcome!