Raid Campaign Concept

Know your enemy. Choose your weapon. Kills bugs dead. Raid is your biggest ally in the war against pests.

For this mock advertising campaign I transformed Raid into an Indiana-Jones-esque adventure brand. Raid has a slogan on their site “Know your enemy” that was promoting information about the type of bug and what product you should use. I took this concept further into a full scale advertising campaign pairing each type of bug with a Raid product. I created Direct Mailers, Print ads, and Guerilla Marketing tactics. I digitally illustrated the bugs and created the copy, concept, and layout.

View the full work at: http://breanndick.com/raid-2/