Viva Animali logo

Hi friends,

Here is a rare occasion for me to post something brand-related 😱 I'm saying that logos aren't something I usually create, only as a part of the full pack project.

As Viva Animali was such case, I did it (here I'm feeling a bit proud of myself 😛). Eventually, it was a pretty fun process of creating this one. The goal was to make it playful, enjoyable, and friendly. Also, it should include vibes of being "artsy". As a company is specializing in selling high-quality food for cats and dogs and also care about social responsibility and environmental issues, the case was to focus on approachable and friendly positioning of the brand.

In the result, approved version came out a bit whimsical combination of dog and cat faces resembling theater masks 🎭

What do you think about this logo?

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