UX | UI Design for a goals planning app

Gamification based robo-advisory which gives a personalised savings and investment plan in minutes for your life goals.

We wanted the app to look & feel really simple, through less elements on screen, easy content backed by a gamified approach and a human like personalised way of communicating to make people feel comfortable.

We also introduced in-app personas and heavily used them to make the UI appealing at the same time making it contextual with the information the app is providing at a given moment in a given screen.

Kudos to Amey Patil for the awesome illustrations!!!
His profile here: https://dribbble.com/amey05

You will see wonderful illustration stuff from him very soon on his profile. Till then check his work at: https://dribbble.com/weareprocreator