Michigin Calligraphy Mark - Outtake
Juniper inspired calligraphy for the Long Road Distillers Michigin® packaging designs. This concept didn't make it through production but, it was obviously a fun one to draw out within the Upper Peninsula shape. We ultimately went with a different design.
Michigin is the only gin in the world made solely from all-Michigan ingredients and has won Long Road Distillers multiple awards and accolades helping put them on the map. Great dudes - great product, great project.
Larger shot attached.
art direction
calligraphy
design
gin
hand drawn
juniper
long road distillers
michigan
michigin
packaging
typography
upper peninsula
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Posted on
Feb 19, 2018
More by Josh Kulchar View profile
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