Handsome eCommerce Website

Gahh! My first shot! Very excited to be a part of the community :-)

Handsome Cycles was running a successful bike shop in downtown Minneapolis. Things were going great, but they wanted to expand. The team wanted to bring their no bullshit, quality-made rides straight to the masses. There was only one problem: how do you communicate the exhilarating experience of riding a well-built bike through a website?

I worked with the great team at KNOCK to develop a story about the quality of a Handsome Cycle. What components were they using? What kind of steel do they use? Why does it matter? The website is a portal that converts everyday people into riders by helping them understand what makes a great bike and by educating them about how to care for their bike for years to come using tutorials and instructional videos.