Property Tree - Redirect A/B Test

Steve Carlisle
Steve Carlisle
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    Property Tree - Redirect A/B Test
    Property Tree - Redirect A/B Test
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    Hey guys,

    I’ve been hard at work with heaps of new projects, one of which just launched today! In this variation, I wanted to test a radical amount of UI/UX changes to see how much effect it had on the primary C2A - book now.

    Test type: Redirect A/B test
    Traffic Allocation: 50/50
    Platform: Optimizely X

    Check the attachment to see the difference between the control and the variation.

    I'm planning on sharing more experiments in future and breaking down (in detail) some of thinking behind the tests we run.

    Steve Carlisle
    Steve Carlisle Get in touch

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