Apparel Branding

PRVTHYA's branding process was quite an experience. I learned how to explain to a customer the whole process in order to help him make decisions regarding the direction of the brand.

After a lot of leads and almost-finished logos, the client fell in love with the dandelion logo. The logo is made from letter Y, it has no opacity changes, though I looks like it's fading.

I decided to keep it simple and elegant, black and white, because PRVTHYA is a colorful apparel brand and too much color is... too much.