Ballyclare - Fit for Duty Campaign

Last year we worked with the amazing Sam Briggs (2013 CrossFit Champion) on a campaign for our client Ballyclare. As part of the campaign we worked up a dedicated landing page however this had to be within the current site template which looked very corporate and didn't really convey how cool the campaign was. So, as a side project I wanted to see what the campaign site would look like if we really had full creative freedom. I'm really happy with the result and I think it gets across the extreme nature of the product and the environment it has to perform in.

To see the campaign visit:
http://www.discoveroutpost.com/case-studies/fit-for-duty