ConVerse the World

This is a prototyped ad campaign for a collaboration between Converse® and Sector 9®. It's an original idea, from firsthand experience of traveling through Los Angeles on my skateboard. During a day trip, there's two kinds of skateboarding: cruising and tricking, both of which take place during the adventure. Both of which utilize a skateboard with skateboard trucks and with the same shoes. The factor that makes a real difference are the wheels. This is an opportunity for the two companies to come together to reach the combined audiences, while also starting a trend in a missing element of skateboarding. This campaign will cover everything from print ads to digital plays.

Check out the full campaign, from the pack to the print to the pixels: harrymaster.com/converse.html