Jack Daniels 150th Anniversary (Full Label)

I just realized I never posted the full label for Jack Daniel's 150th Anniversary that I designed at Cue a while back. Each side housed more of the story of the whiskey and the distillery, which were a treat to craft. Plus who doesn't like gold & gunmetal on black?

Creative Director: Alan Colvin

Matt Erickson
Thoughtful Brand Identity design, Packaging & Illustration
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