NBT Corporate Identity design

https://www.behance.net/gallery/27027655/NBT-Corporate-Identity

NBT, an abbreviation for 'Next Big Thing', developed a mobile application, which utilizes the lock-screen of smartphones as an advertisement platform.
It has evolved into a prominent mobile advertisement company, encompassing 1/5th of domestic population.
We are a young and adventurous company, striving to spark a meaningful change in the world by pursuing the Next Big Thing.

In order to communicate NBT's dream and innovation in a simple and unique fashion, we have utilized the "space bar" as a visual motif and placed the symbol between N(Next) and BT (Big Thing) - the space bar symbol visualizes a 'bowl', which encompasses our imagination and ideas.

Our Corporate Identity is built with a 'circular dot' as its base to facilitate flexible expansion into diverse spectrum of ideas. We set our base color as black, in order to express wide array of imagination, color and shape to be stand out. Also, we are using blue as a contrast color to convey the image of blue ocean, new birth, and infinite opportunities.