Mindaugo Smile Clinic brandmark

A brandmark for a friendly dental clinic. Part of a big rebrand our agency did for a family-owned clinic which strives to be not only the most professional in its' field with it's current & next-gen dental techniques, but also the most friendly to its' patients.

The idea behind the logo is that the name of the clinic is "Mindaugo", which is also the name of a great king of Lithuania (we also celebrate the crowning of king Mindaugas every year). And we also wanted to change the image of a dental clinic to being very friendly, open and positive - a place associated with smiles and laughter, rather than pain and medicine.