Rick Perry – Presidential Election Utility Frames

A little late on posting this, but frames from a tool we created for former presidential candidate, Rick Perry, during his last run at office. The tool was used by Perry's lobbyists in order to track pledged voter support.

Ultimately, the utility helped organize collective ideas, workflows, and marketing efforts across thousands of volunteers. It was critical in economically managing his state in the campaign, and helping him budget accordingly for further ad runs prior to stepping out. Turns out that running for president isn't cheap… who'da thunk?

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