DDDRIP COFFEE

Final logo for DDDRIP COFFEE, it consists of a custom logotype with the letter D repeated to signify drops or dripping in order to tie it together with the brandname as well as to add a distinctive and proprietary character to the logotype.

The custom type is monospaced, monolinear and aligned within a grid to represent the methodological process of preparing and brewing coffee as well as the consistency in quality and flavor. Furthermore, the outline and fill of the logotype as well as the color palette symbolizes the extraction from ingredients, water and ground coffee, into final cup of coffee.

The various symbols surrounding the logotype interpret the brandname in various ways and will be used as secondary symbols throughout the identity, packaging and marketing collateral to represent the various types of coffee and brewing methods.