HOKSNES Branding - sketch

Arild Hoksnes is one of "those" people – bubbling with energy and with several projects on the go at once. He's an author with his own publishing house, he plays in a band, he is a well-known radio voice, an event manager, lecturer, motivational coach, stand-up comedian +++ He now wants to bring all his ventures together using his name as a brand, and needs a visual identity that reflects his miltitude of talents – a brand that can be both playful and serious depending on the audience and desired message.

This concept is based on the initial "H" being formed by several pieces, like a faceted surface. This then evolved into the separate pieces being scattered into a rainbow and used as design elements, either separately or at times almost "pouring" out of the main logo (Also see attached image)