Hello LA

Continuing chronologically, this was my first attempt at branding back in 2016, during a 24 hour hackathon.

Working in a team of 5, we created a local's guide to Los Angeles, highlighting unique attractions sorted into 5 categories.

Together with @Vanessa Gregorchik, we created a look to match the eccentric, colorful vibe of LA and our team ended up winning best user experience that weekend.

Due to time constraints, only a couple of the icons are originals, but I traced the map by hand from 1am-3am that night 💀