Radpaw Logo

Radpaw is a radical dog product and lifestyle brand. Every dog is unique, so should be their gear!

The logo represents the weird, the forgotten and the unrepresented. The underdog. I chose to make the doggie a punk doggie, with a pink mohawk and a rad, "I don't care" attitude.

The style of the illustration as well as the style of the hand drawn letters are sketchy and a little messy, with an underground and "cool without trying" feel.

Both the Client and I had so much fun working on this project and I hope the future dog-customers will have fun too with their new and rad products. Dogs are people too!