Famy Cakes Cake Box

Famy Cakes had a unique challenge. As a freelance bakery without a traditional storefront, she was worried that her business lacked some of the charm of a traditional bakery, because clients couldn't go to a physical location.

To combat this, I created a branding system inspired by the classic scalloped edge and bright colors of old-school bakery's awnings, with the goal of capturing the experience of a traditional bakery without the overhead.